He who created the two world top 500 enterprises, 27-year-old founder of the Kyoto Ceramic Co., Ltd. (now the name "Kyocera"), 52-year-old founder of the second type electric power plants (now the name "KDDI" is Japan's second-largest telecommunications company) . He created a Kyocera has never been a loss of more than 40 years, a miracle, leading companies to break the two oil crises, the yen appreciation of the crisis and Japan's bubble economy crisis, well versed in crisis management skills and philosophy of business intelligence. He is Mr. Kazuo Inamori, known as Japan's "holy operation" is "Japan operates four Santa" and the only one still alive (the other three: the founder of Matsushita Panasonic, Sony, the company's founding people Akio Morita, Soichiro Honda, founder of Honda). At 2:00 p.m. on June 10, Mr. Kazuo Inamori Sina live guest rooms, talked about his business philosophy, to share the wisdom of depression in a large leap.
Mr. Kazuo Inamori live interview between a guest Sina
The following is a guest of Mr. Kazuo Inamori Sina Interview Record:
The right to host static: Members Sina User Hello everyone, Welcome to this month's financial room, I was the right to host static (blog). Today, talk of the flute section of the business philosophy, today's guest was a very different figure, made a brief appearance before the introduction. He is one of Japan operates four St., Matsushita and Matsushita's President, Sony's Akio Morita and Soichiro Honda and Honda of Japan's operates four St., is currently the only one alive, 27 years old creation of Kyocera, 52-year-old founder of KDDI, Japan's second-largest telecommunications company, these two companies are the world's 500 largest companies, in a lifetime to create a 500 companies have is not easy, he founded the two in a lifetime companies. Today, very fortunate to put the company's founder go live, the grand introduction, Mr. Kazuo Inamori.
Chairing the human rights static: Mr. Kazuo Inamori, Hello
Kazuo Inamori: Good
With Mr. Inamori came to live among the same site, there are two guests, that is, Wuxi Sheng and Enterprise Research Association, is also a new book, the translator, Mr. Inamori Cao Xiu-yun, welcomed the teachers Cao, Tsinghua University Research Center for Chinese entrepreneurs Thought Ms. Wang of Wang Yukun welcome to Ms. Wang.
Business under the Great Depression of the Road
Chairing the human rights static: the hands of a new book that Mr. Inamori writing, has just been published in China called "a big leap in recession wisdom" is also here today to share with everyone in the context of the economic crisis, how to conduct business operations and management, I believe this topic to all entrepreneurs in the current environment, there is deep under the inspiration. First, the first question to ask is that you, Mr. Inamori Kyocera led the development of the past 50 years, which has experienced an oil crisis, the crisis in appreciation of the yen as well as Japan's bubble economy, each time, the Kyocera have been very fast development, we feel that you xiao article now, and how to run a very in-depth experience and learn from, you can give us to share.
Kazuo Inamori: I am 27 years old established Kyocera Corporation, to this day exactly 50 years, in 50 years, the development process, we also encountered a variety of crises, but each time a crisis forces us to Beijing Porcelain has a great take-off, so that experienced such a crisis, are our best opportunity for business development, we are how to overcome the economic crisis, but also how these crises into the development of motivation behind it? First, I advocate and adhere to the practice of high-yield companies, enterprises have to keep access to profits, after taxes, will the remaining proceeds to be retained within the company to constantly enrich the retention within the company can withstand the test of the various crises .
If the company does not have enough reserves, then it is impossible to withstand these challenges in the economic downturn, business operators and employees must be together through thick and thin, and staff together, even if a wage reduction Ye Hao, we must bear live test of the economic crisis.
When encountered by an economic downturn, the orders will be reduced, and there will be more intense competition in the market, prices will continue to decline at this time if the cost is based on the original production and sales, then, the company immediately would suffer a loss, this time should be dedicated to reducing costs, we must adopt a variety of measures and methods to carry out down to this, it is very necessary. In the economic downturn, is committed to reducing costs, wait until the economy to pick up, wait until the sales have been improving, until after improved profit margins, the business will naturally become a high-yield business.
There is also a must in the downturn, and vigorously carry out the new product development, and staff together to study innovation, it is necessary to do a thing. We Kyocera encountered in the past downturn, and is fully committed to the development of new products and market development, when the economic recovery, corporate earnings will also be restored. Given the present economic downturn, the workload would be reduced, production will be reduced, there will be more time for research and development, so that in times of crisis encountered, new product development and new market development is very important to The. I said the above three points is that we overcome the crisis and achieve even greater leap of the underlying causes.
Chairing the human rights static: we see that in China's current economic environment, many Chinese enterprises are subjected to such a crisis, to Mr. Inamori Chinese enterprises and to know if you have them what kind of proposal?
Kazuo Inamori: No special admonition against Chinese entrepreneurs, said the following for all countries of the entrepreneurs are very meaningful, because we are suffering the same economic crisis, especially in China, China in recent years the speed of economic development is very fast, in such a context, it may be the company's internal contradictions will be created all kinds of enterprises in the future would also be adversely affected, and met with the current economic crisis circumstances, the more necessary to once again reflect on these issues within the company to find that pinpoint and solve these problems, because China's economic growth rate faster than any other country, the growth rate of Chinese enterprises is also a business than any other country much faster, so now all the more necessary to re-reflection within the company to some of the issues and contradictions.
Mr. Kazuo Inamori Visit Sina
Inamori introduce cost control method
The right to host static: see Wang Yukun the teacher in question would like to ask Mr. Inamori.
Wang Yukun: I would add something. Last night, Mr. Inamori made a speech at Qinghua University, I have an entrepreneur friend is chairman of a listed company, with 10 billion, after which he gave me a message, he said I hungry, Zhan Zhaoting two hours, that I am a long time not so excited. How these Chinese enterprises in the Great Depression period, the lower the cost of the most original methods are Kazuo Inamori. I hope this idea can be exactly Kazuo Inamori put him to reduce the cost of full marketing, new product development, and so full detail in say a few words with you would be very in place.
Kazuo Inamori: indeed, as Mr. Wang said, in the economic downturn of the most important measure is to reduce costs in the economic situation, the better, the companies due to the busy business, are not seriously concerned about the drop of the of such a work as entrepreneurs, should such a crisis as God gives us an opportunity this fall to attention.
There is another point, in the event of economic downturn, to be able to withstand such a test. In his speech yesterday, I have to tell you about the time arrived, we have encountered in the past, when the oil crisis, I personally take the initiative to pay 30%, our bottom line long pay cut management positions is 7%. At this point, first as an operator should set an example, so as to require their subordinates to do the same and their own actions. In this respect, should be established within the enterprise is very harmonious, good interpersonal relationships, if the operators and business executives, corporate staff do not have to establish trust, mutual respect, relationship, employees will certainly appear immediately dissatisfaction within the company interpersonal relationships will be destroyed immediately, staff will be deserted, so that operation of the business is very dangerous.
Professor of Chinese enterprises to cope with pressure of RMB appreciation
Chairing the human rights static: the next question. Which we have just introduced are also mentioned, led by Mr. Inamori Kyocera, but also a full appreciation of the yen experienced a crisis, look around the realities faced by Chinese enterprises are also faced with a great appreciation of the Chinese yuan pressure on yuan revaluation led to China's export-oriented enterprises face great difficulties, in the face of appreciation of the yen, when you have any response, can learn to China's enterprises?
Kazuo Inamori: Indeed, China's rapid economic growth, yuan appreciation is inevitable problems, from the current rate of yuan appreciation point of view, is far less than the original extent of appreciation of the yen, the original rate of appreciation of the yen is about the child on the rise by 20% to 30%, which is export-oriented enterprises is a devastating blow, when many Japanese export-oriented enterprises as a result 20% appreciation of the yen means that sales will decline 20%, this is the case right away would suffer a loss deficit, its exports were directly affected. This time I wanted to advocate, and also I have always advocated wholeheartedly committed to reducing costs, this requires the efforts of ordinary pay down to earth, some people think that books usually have been doing the work, in the face of crisis, but also on this basis, , the lower and lower 20% to 30% of the costs, it seems impossible, but our business people should have the indomitable spirit, and only successful reduction of the export-oriented enterprises can survive and grow, This is the Japanese industry has been very good proof of this. China's economy will continue to develop, we would expect in the future revaluation of the yuan will continue. At this time the need of Chinese entrepreneurs is fully committed to reducing costs, we must also improve their business productivity.
Inamori explained "Respect days love" business philosophy
Chairing the human rights Static: Just now, Mr. Kazuo Inamori, and how to reduce costs and how to do research and development, how to deal with than the xiao and the people of the appreciation of the yen to us for a series of brilliant analysis of today's chat with everyone addition to the specific business strategy There, Mr. Inamori's management philosophy, holding the hands of this, Mr. Kazuo Inamori's new book, the title is called "a big leap in recession wisdom", just please, when signed by Mr. Inamori, wrote "Respect lover" words, we know of "Respect love" is the Kyocera community's social training, but also reflects Mr. Kazuo Inamori's philosophy and core concepts, can not talk about here, to a wide audience for "Respect love" This is four the connotation of the word, why is it as Kyocera's social training, for your personal, what kind of impact?
Kazuo Inamori: the southern Kyushu region in Japan also now Kagoshima, previously known as Satsuma, out of a celebrity called Xixianglongsheng, Kagoshima Satsuma area that is also my hometown, I was born There, in the years since 130,140 years ago, out of a great man named Xixianglongsheng, is to promote an important figure in the Meiji Restoration, one of Japan's modern history on the great man, he is very serious, and very lofty ideas people, he proposed the "Respect love." That is, the so-called Respect days is talking about Heaven, to respect Heaven, not contrary to Heaven, "love" is what we know to have a loving heart, caring compassion's heart. That is the road of life, to go the right path, to be filled with love and caring to do, because I thought he was in sympathy with, and he is also my hometown, I have great esteem for his respect for So I put "Respect days love" as our company's social training.
Chairing the human rights static: Cao Xiu Yun teacher, you are Mr. Kazuo Inamori translator of this book, translated the entire book to help him in the process, in particular, his philosophy of "Respect lover," What kind of sentiment, or in the process of translation in, what would like to explore, Mr. Kazuo Inamori place.
Cao Xiu goes: to write this book, I also wrote a book called the equation of success Kazuo Inamori, Inamori Fuzhe in learning when the learning experience there are two relatively deep, at the first point, when doing things, feeling more relaxed , relatively simple. Because the problem more complicated, I was the operator, if we were freed from selfishness, and to determine the problem is very simple, men will respect you, will trust you, you can give him a higher demand. As leaders, the leaders of a fair and impartial, which is to mobilize the enthusiasm of the largest employee motivation, but also the premise of doing things.
Chairing the human rights static: Inamori, Mr. Cao has just the teacher told us that he translated this book, you feel that the leaders of impartiality, this spirit is the deepest insights you that we would like to ask, as the operator a high degree of master of philosophy from the relative detachment consider this issue, I am afraid that as a general business operators face more short-term behavior, such as how to obtain a higher kind of interests in terms of cost control, and perhaps the staff can not have so many caring heart, how do you think kind of balance this point, as an entrepreneur?
Kazuo Inamori: General Cao also talked about really just a disinterested question. I think that people actually have a selfish, and have been saying how I like, I would like how kind, will take some self-centered self-serving behavior, which is most people do, and now some entrepreneurs simply try to pursue short-term profits. But I think people do not just be like this, if only to do so, it is possible you will achieve temporary success, but if you only consider their own interests, then others will make any bad things, there must be counterproductive, ultimately affect the oneself. Only by taking an altruistic approach, so as to ultimately achieve social harmony and the harmony between others. For example, the operator and the relationship between employees, if the angle of the employees to think about the problem, to realize, then, would surely receive the trust of employees. The relationship between husband and wife, if the stand in each other's point of view taken into account for each other, then married life would be too harmonious. To be considered as operators around the partner, and only so, enterprises can achieve long-term prosperity, if only to pursue their own self-interest, even though the short-term access to a temporary success, but not to receive long-term success of all of this in history be verified.
Mr. Kazuo Inamori appear on Sina's philosophy about the Depression, on the left to right, Wang Yukun, Cao Xiu-yun, Kazuo Inamori, Sina and finance the right to host static
Kazuo Inamori fatalistic about life and beautify the soul
Chairing the human rights Static: So we often say that there will be a big big behind the success of intelligence, everyone will think that everyone has a selfish and really do Daoxiang Kazuo Inamori This is entirely altruistic people may really can not, and this should be From Mr. Kazuo Inamori experience of a lifetime were looking for answers, Mr. Kazuo Inamori's life is full of ups and downs, when at one time were in the small pulmonary tuberculosis, 16-year-old still in high school when he started doing business in order to supplement the family income paper bag; 19-year-old apply for medical failure ; 22-year-old to participate in the inaugural Imperial Oil examinations failed; to work after graduation because of contradictions and conflicts with his supervisor, but determined to create their own companies; in the establishment of the company has gone through many ups and downs of the Japanese economy, said before the oil crisis, Japan yuan appreciation, corporate high-cost operations challenges, Mr. Kazuo Inamori you think you are the legend of the Japanese economic circles, it is now 77 years old, can experience from your past life and experience, to talk about our life experiences to think, how to do as you said earlier that broad mind up, so selfless?
Kazuo Inamori: Indeed I was very unlucky as a child of a person, from that time it has experienced a variety of hard, though finally went to college, but my brother and my sister had paid the sacrifice for me They have abandoned his studies for the university, I read. Into the company, I was mainly as a ceramics technician, developing ceramic products, of course, also achieved some success, after the help of many friends, but also set up a Kyocera. In the founder of Kyocera, I have in the development of technology, it is also constantly thinking about what my future will be through the kind of life, in this one thought process, I encounter in China 400 years ago, a write-Fan Yuan book is called "Yin Zhi-recorded."
I encounter any of the Yuan has written "Yin Zhi-Lu", suddenly got the feeling of insight, this is what life is like this, in the "Yin Zhi-Lu" which wrote: In fact, every person's life have already been pre-destined by God Everyone has their own life, everyone will follow the fate of going through their own life. But the life which will certainly encounter a wide variety of experiences, each experience in the encounter, when the hearts of every person to think about how kind, how describe their own aspirations, this way of thinking and beliefs can change a person's fate, in China, will call it karma, means that if your heart is a good think about things you do good things, then things will certainly be rewarded. On the contrary a person ulterior motive, to do some evil things, would surely receive roost. Everyone should care for others, love of the heart, so, your fate will certainly change, this book also writes the fate, although inherently fixed, but not can not change fate, but can be changed The. So, I got the inspiration, since then I think that we must purify their feelings beautification. Because I am a technician came, followed by the creation of the Kyocera Corporation, to engage in business work, but I am on business skills was a burglary does not make sense, but rather I have a pure good soul, the final result was that I have gone through a very glorious life, which also verified this truth, I do not know that I am a beginning how the kind of destiny, but through me constantly to beautify, purify my mind, only today's results.
I have just said we first hearing this speech that I am very superstitious, but young people do not believe I just said these words, but I think these elements just mentioned are very important, of course, when running a business is also a need for the operator's wisdom, I am a technician background, I have to constantly develop new products, it is my job. After I started to run the company, but also to carry out global business, this time of globalization we must have vision, but whether it is product development, or global operation Ye Hao, their foundation is the human mind, so continue to beautify their The soul, then your fate will surely change, but in a good direction change, it is the truth. This is just we are talking about involves the selfless to the topic is to ultimately achieve such a state of ecstasy. So for now the young operators, I have stressed this point to them, and I am talking about those elements, I think it is the truth, but truth has been verified.
Cao Xiu-yun Wang Yukun evaluation Kazuo Inamori Philosophy
Chairing the human rights static: the conversation with the wise time flies fast, which broadcast the time unconsciously to an end soon, today's teachers and Ms. Wang Cao listened to the wisdom of Mr. Inamori, the final one or two words can sum up what you are Mr. Kazuo Inamori right philosophy knowledge.
Wang Yukun: This man is mainly a pure heart, when the soul pure, and to get along without me, and this time looking at things on the sympathetic and remember with affection, this time looking at things very clear, do a series of events, whether it understand it or not Technology does not matter, it is important that the purity of mind, without me, looking at things can be seen all well aware that this is a master to teach me this afternoon.
Cao Xiu goes like this: After listening to the words of Mr. Inamori, operators results from the decision-making to produce a process that is easy to generate fear and anxiety, if your motives are good, the whole thing the process is good, no need to worry about its results, a good outcome is only a matter of time, or even better results than you expected. Second, if Confucius and Mencius in ancient China live in the present era, what the image will appear, will, like Kazuo Inamori, but also entrepreneurs, but also philosophers, I use two words sum up Kazuo Inamori This man, the first one is a bright road to achieve great success through a model, the second sentence is pure idealism and complete the perfect combination of realism, I have studied for eight years, Mr. Kazuo Inamori, a long time to get along with him, I think He is perfect, and even saints.
Chairing the human rights Static: When people talk about a lot of content, just started talking about how to conduct a specific business enterprise, and finally comes to a man, how to purify their minds in one of the individuals, and surgery in the management of business Ethics in two aspects, surgery is the specific operation strategy, in today's globalized market economy era, more lacking is for the exploration of the human mind, today's broadcast time is short, Mr. Kazuo Inamori has a lot of very exciting business wisdom and philosophy, there is no way 11 expand, but simply Mr. Kazuo Inamori in China, two monographs, "Why is alive" and "a big leap in recession wisdom", we have to listen more to voices from the wisdom, you can also see Mr. Kazuo Inamori of these two new books on behalf of hundreds of millions of Chinese User once again thank Mr. Kazuo Inamori Sina live guest rooms, but also wish you good health and longevity.